As Tom Benson tasted his new wine with his wife and friends, he threw his head back and laughed that as an octogenarian he was pursuing a venture that requires years of patience and aging. Of the industries he had been in over the years, this would be the twelfth. He reminisced that his most successful businesses focused on things for which he has the most passion, truly labors of love.
Thus, Twelfth Labour was born.